If at first the idea is not absurd, then there is no hope for it.

Insanity: doing the same thing over and over again and expecting different results.

We bear in mind that the object being worked on is going to be ridden in, sat upon, looked at, talked into, activated, operated, or in some other way used by people individually or en masse.

When the point of contact between the product and the people becomes a point of friction, then the industrial designer has failed.

On the other hand if people are made safer, more comfortable, more eager to purchase, more efficient - or just plain happier - by contact with the product, then the designer has succeeded.

1. Technology is neither good nor bad; nor is it neutral.
2. Invention is the mother of necessity.
3. Technology comes in packages, big and small.
4. Although technology might be a prime element in many public issues, nontechnical factors take precedence in technology-policy decisions.
5. All history is relevant, but the history of technology is the most relevant.
6. Technology is a very human activity - and so is the history of technology.

Santayana taught us that those who do not know history are condemned to repeat it. That surely is true in design as in anything else, but in design there is a corollary: those who do know history are privileged to repeat it at a profit.

Everything is best for something and worst for something else.

It is not the things we do in life that we regret on our death bed. It is the things we do not.